Today in the world of social media Instagram is pushing its boundaries with its original and innovative features. As a digital marketer, it becomes essential for you to boost your Instagram by promoting your brand and to reach it to a large audience. Instagram collab posts are the best way to do this effectively because they can allow you to share your content with another account. This can help brands to boost their engagement and increase the reach of the brands. Keep reading if you want to know through which ways you can use Instagram collab posts in social media strategy.
Instagram Collab Post – An intro
It is just like a single post that can allow you to share 2 different accounts so that you can share feeds and reels. It also shares the performance of data and analysis such as likes and comments. Both of the account owners can see the shared post and the post can also appear to the followers of both accounts. In this process, the original author tags the co-author to become a collaborator when the co-writer accepts the invite the post will be shown on both accounts. In this, the name of both the accounts will shown on the top of the post and the followers of both accounts can see the shared post.
Benefits of Using Instagram Collab Posts
The easiest and the effective way to boost your content and reach a large audience is the collab post which has many benefits that I am going to share with you.
Reach at Audience
By using the feature of Instagram collab posts you can reach the audience of your collaborator and access them. this is a huge benefit that can help to build the relationship and boost the whole reach with both parties. In this way, you can make your new wider audience. So this is a great opportunity for you to gain a new follower from your collaborator account and encourage them to follow your account.
Boost Engagement
If you are making excellent Instagram collab posts you can effectively boost your engagement. The audience of both accounts on the same page can help spread the word about your content and more opportunities to gain likes, shares, and comments on your post. This collaboration of the post can help to boost the engagement and the interaction rate of both the followers of the accounts.
Diversification of Content Creation
When real authors work with co-authors can give the perspective of unique content and motivation. This can help to allow you the creative freedom and manage over the collab post. Through using this you can make the imagination and the knowledge of your collaborator and can give your post an exclusive design. Your audience can watch a different side of your brand that can encourage them to stay connected and engaged.
Collective Promotion
If you want to promote your brand you can support your collaborator who allows you to share your content from both versions on Instagram. When you have a strong connection with your brand then it can enable you to make a sense of support and the community through your niche. Through this the opportunities for cross-promotional and the future partnership become easy.
How to Make Instagram Collab Posts
For making a collab post on Instagram you need to collaborate with another account first. It is vital if you want to take best results that both accounts should be public. After making a collab post you need to invite another account to collaborate and when they accept your invite your post will be live on both accounts. If the original author makes some changes in the post it will also be shown on the collaborator’s account and their followers can see this. By following the below steps you can make a collab post:
1. Click on the sign-in option for making a new post.
2. Publish the content and click on the option to tag people.
3. After that you have to click on the invite collaborator option.
4. Search the accounts to view their profiles and send them requests.
5. After sending the invite wait for your collaborator to accept so, that when they accept your collab post, it will be shown on both the grid and feeds accounts.
Ways to Use Instagram Collab Posts
The usage of Instagram collab feature for post is not a difficult process, you can follow up the below tips for effective response.
Influencer and Content Creators Collaboration
If you want to use the features of Instagram collab posts the best way is to collaborate with the influencers and the content creators. There are many particular influencers along with many impressive features in your niche. To make a collab post you can work with them through which they can spread the awareness of their followers on your product and page.
Create A Post with Another Brand
Many brands in your chosen industry can use your products for some purpose. If you want to build trust and authority towards your brand by making collab posts you should stay long with brands from when they are not in competition with your chosen niche.
Showing Products Together
You can effectively show your products all together with a collab post with other famous brands. You can enhance your sales by taking your products with the popular brand on the same post.
Posting an Upcoming Collaboration
You can use an Instagram collab post by posting an upcoming collab post crucially. This is a great way and can help you when you don’t have much more followers on your Instagram account.
Conclusion
Using Instagram collab posts in social media strategy can help you boost engagement and reach your content with a large audience. Through this people can also increase their visibility on their platforms. It offers you many ways through which you can build a new audience, broaden your exposure, and make long-lasting relationships with other collaborative accounts. Hence there are many ways to use this in social media strategy. In this blog post, we describe deeply what is collab post, its benefits, the method of creating a collab post, and the ways that can help to know about it. So, I hope you will like this guide and can successfully use this in your social media strategy.