Semrush is essential to use as a tool for developing an SEO strategy that helps you appear high on Google search results and boost organic traffic on your website. For this, you can use tools like Semrush that provide great features for developing a powerful SEO marketing strategy. But, it’s not affordable for everyone and mostly leaves people in trouble. So, you can go with the Semrush alternative, which can also help you conduct keyword research, competitor analysis, and measure site performance. This guide will help you select the SEO tools that will perfectly fit your budget and give you features like Semrush to boost your search ranking.
8 Best SEMrush Alternative
Here is the list of the 8 best Semrush alternatives in 2024 for conducting in-depth keyword research, competitive analysis, checking backlinks, managing social media and Google ads, etc. So, let’s check them out.
1- SE Ranking
SE Ranking is a powerful marketing SEO tool with a huge database for performing backlink analysis, conducting keyword research, tracking positions, and analyzing your competitors. This toolkit is great for using beginner businesses and agencies to create powerful SEO strategies. It helps to provide you with SEO solutions on a cheap budget. So SE ranking is the best Semrush alternative, and it includes a huge worldwide database with features like rank tracking, competitor research, on-page SEO, link analysis, etc.
Pros:
- Getting tips from AI-powered optimization for optimizing content.
- Conducting great keyword research.
- Audit your website to find issues and fix errors.
- Easy navigation to the dashboard with an intuitive interface.
- 14-day free trial.
Cons:
- Fewer tools for PPC ads specialists.
- Limited user’s seats in essential plans.
Price:
- Essential: $44.
- Pro: $87.
- Business: $191.
2- Ashraf
It is the best all-in-one SEO tool and SEMrush alternative that offers seamless features and functionalities like SEMrush from an SEO standpoint. It has lots of databases and opportunities for keyword research on an advanced level, competitor research, checking backlinks, exploitation of paid traffic, identifying broken links, and many more. The most beneficial points to using this tool are:
Its easy-to-use interface.
Easy access to updates.
Huge helpful guidelines help content writers and website professionals improve their site performance and health by fixing errors and issues.
Navigating its intuitive dashboard, users can perform competitor research, create free backlink opportunities, track site ranking, and perform detailed audits for their site. Moreover, it is helpful for improving SEO and marketing efforts.
Pros:
- Helpful for providing organic information and reports.
- Effective for establishing product roadmap and future vision.
- Excellent for link building and other functionalities.
- Good customer support and user community.
- Exploring top-performing content for great link-building opportunities.
Cons:
- Can’t offer a free trial.
- One user can use the Ashraf SEMrush alternative from multiple teams simultaneously.
- The learning curve is moderate.
- High-cost pricing.
Price:
- Lite: $129.
- Standard: $249.
- Advanced: $449.
- Enterprise: $14,990.
3- Ubersuggest
It is considered the best SEO tool on the market because it offers a diverse range of features, including research topics, backlink analysis, keyword research, domain analysis, and many more, making it a solid choice. With the help of this tool, users can access huge opportunities, such as great content ideas.
Do you want to access accurate data? Then, consider the Ubersuggest Semrush alternative, which gives you accurate keyword research and allows you to select keywords that help your SEO campaign. Neil Patel created this SEO software, which you can use by downloading its Chrome extension or going to its dashboard.
If you are a beginner or want to improve your site performance, use this software to make your experience stand out.
Pros:
- Offer a wide range of features for SEO.
- Seven days risk-free trials with 30 days money-back guarantee.
- Offer free access
- Provide accurate data.
- Price friendly.
Cons:
- You can’t access advanced features in the free version.
- Limited database
Price:
- Business: $20.
- Individual: $12.
- Enterprise: $40.
4- Moz Pro
Moz Pro is another Semrush alternative and all-in-one SEO software that helps people better understand their audience and what they are expecting from them. It offers features like rank tracking, website audits, keyword research, one-page optimization tools, and content ideas generation that help you increase your site ranking in search engines. You can enter your website domain into the keyword explorer, allowing you to quickly find the right target keyword to rank in search engines. Moz Pro offers huge links compared to SEMrush for analysis of the competitors. Moreover, it is considered best to access unlimited reports on all its plans.
Pros:
- Good for generating long tail keywords.
- Easy to use interface for beginners SEO.
- Conduct fast competitor analysis.
- Helpful for managing SEO for multiple sites.
Cons:
- Less data amount as compared to SEMrush
- It takes time to create reports.
- Limited tools for technical SEO.
Price:
- Standard: $99.
- Medium: $179.
- Large: $299.
- Premium: $599.
5- SEO PowerSuite
This best SEO tool helps businesses improve their site online visibility and SEO campaign. This tool is divided into four categories: SEO spyglass, rank tracker, website auditor, and link assistant. These options can help you with your on-page SEO, keyword research, analysis of backlinks, link building, etc. The rank tracker has different tools that you can use for keyword research. When it comes to link-building tools, it can give you 50 a variety of metrics, which you can use to check links on your site and your competitor’s sites. Also, you can conduct your site SEO audit, which helps you fix your site’s technical issues, identify toxic links, and track your ranking on Google and other search results.
Pros:
- Offer huge SEO management features.
- Easy to use.
- Helpful for increasing rank.
- Fast when checking stats and analyzing other data.
- It is affordable.
Cons:
- Limited crawling for site audits for the free version.
- It needs to be downloaded and installed for use.
- Need to buy multiple licenses for multiple users.
Price:
- Basic: Free.
- Professional: $299.
- Enterprise: $499.
6- SpyFu
It’s a suitable spy SEO tool that can spy for good keyword research and analysis of the competitor’s website. With this SEO tool, website owners and beginners can track their competitors’ actions they do to appear in search engine result pages. It is a flexible, low-cost tool for freshers. It has great features like PPC competitor research, SEO competitor research, rank tracking, analyzing backlinks, and taking custom branded reports, etc., that help provide users with in-depth information and insights. Hence, it’s a great Semrush alternative with exciting features for tracking ranking capabilities, keyword research, finding technical issues, and many more, which help users improve their website and ranking from their competitors.
Pros:
- Competitor analysis helps you grow your ranking.
- It helps check competitors’ backlink profiles.
- Identifying top-performing content.
- Large SEO database.
- Cost-effective than SEMrush.
Cons:
- Offer keyword research on a basic level.
- Less effective than SEMrush.
- Lack of backlink analysis.
Price:
- Basic: $39.
- Basic Pro plan: $9 and $49.
- Professional: $79.
7- KWFinder
This SEO software has a user-friendly interface and offers the necessary toolkit for SEO. It has five core tools and a massive feature collection for keyword research, analysis of SERP, tracking rank, competitor analysis, and checking backlinks. It’s a good choice for beginners establishing SEO and offers an intuitive interface that helps them build their website authority and research ideal keywords in budget-friendly options. KWFinder also offers its Chrome extension and extensive SEO tools. It has a creative team in which all tools offer unique benefits. For example, its keyword kinder tool helps you find and target the right keywords; SERPChecker is great for taking valuable insights and analyzing SERPs, etc.
Pros:
- Offer cost-effective plans.
- Easy to use interface.
- Valuable as an SEO toolkit.
Cons:
- Offer limited customer support.
- You can’t have access to any tool for site auditing.
- Fewer tools for competitive research.
Price:
- Entry: $19.
- Basic: $29.
- Premium: $44.
- Agency: $89.
8- Google Keyword Planner
This SEMrush alternative is a free and best tool for performing keyword research. You can access it by activating your Google ADS account.
Why it’s free? Google owns this tool, and it contains:
A lot of data is used to discover keywords to optimize for Google.
Understanding search volume and user intent.
Checking the keyword difficulty to beat the competition and grow your organic traffic.
You do not need to pay to use and access this tool. Google manages this planner, and users can use it to perform better SEO for their site and improve their website health. People can access accurate and real-based keyword data through Google Keyword Planner at no cost. However, it does not provide insights into keyword data that can be used to rank in other search engines like Bing and Yahoo.
Pros:
- It is free to use.
- Offer and suggest potential target keywords.
- Best for keyword research on a basic level.
- Fast analysis and report data.
Cons:
- Keywords can’t be used for other search engines except Google.
- Limited functionalities and features.
- Need to sign in first to your Google Ads account.
Price:
- Free
Wrap Up:
If you want to generate better rest on investment ROI and adopt a powerful SEO strategy, you should get help using the SEMrush SEO tool, which can be expensive for some people. In this case, SEMrush alternatives come into play and can help beginners optimize their website for SEO and improve their website health. All the above alternatives I have described are excellent choices for conducting better keyword research, analyzing the competitors, checking website traffic backlink profiles, and much more, which are essential for building a robust SEO strategy. Users can access these alternatives at no cost, and if they can afford them, they can access their more advanced options and features by subscribing to their given plans.
